Monthly Archives: December 2016

What Is Home Theater and What Does It Do for Me?

Home theater refers to an audio and video equipment setup in your home that tries to duplicate the movie theater experience.

Application Of Home Theater

The application of this definition can vary widely, however. Many consumers are intimidated by the term “Home Theater” as they think this means a lot of money, equipment, and cables running all over the place.

Custom Home Theater

At its most complex, you can indeed have a custom built home theater that costs tens of thousands of dollars with a high end large screen TV or video projector, Blu-Ray Disc player(s), a media server, separate amplifiers for each channel controlled by a master preamp or controller, in-wall speakers, and a couple of subwoofers that can just about shake down the entire neighborhood.

Practical Home Theater For Everyone

However, in reality, home theater as actually applied in most homes, does not necessarily consist of an expensive custom installation, nor a lot of money. A modest  home theater setup can be something as simple as a 32 to 55-inch TV, combined with at least a DVD player,  sound bar, stereo receiver or home theater receiver, speakers, and a subwoofer.

However, with plunging prices, upgrading to a large screen LCD, Plasma (discontinued as of 2014 but still in use) (55-inches or larger) TVs, and/or Blu-ray Disc player does not require a big wallet – even a growing number of video projectors are becoming reasonably-priced home theater options. Also, if you have a little more cash, a 4K Ultra HD LED/LCD or OLED TV might be options to consider.

Another option that can be included in a home theater setup is internet streaming. Most TVs and Blu-ray Disc players can also streaming TV shows and movies from the internet.

Even if you don’t have a TV that has this capability, there are many inexpensive add-on media streamers that can be purchased.

Whatever type of system you end up with, as long as it provides the entertainment options you need and like, then it is your “Home Theater”. You can have a home theater in just about any room of the house, a small apartment, office, dorm, or even outside.

Home Theater As An Entertainment Option

In the final analysis, the application of home theater is intended to provide the consumer with an entertainment option that is suitable for watching television and movies at home with a little extra excitement than you normally get just watching a plain-old TV by itself.

By borrowing from both the image and sound technology of the movie theater and adapting it to the home environment, the consumer can actually approximate the movie theater experience at home, based on the options he/she chooses.

 

Instagram Testing Multi-Photo Album Uploads on the Android App

f you feel constrained by your inability to share multiple photos on Instagram in a single move, a new feature will soon make your vacation look beautiful in a single album.

According to a report in Droid Life on Thursday, Instagram is testing a new feature in the Android app that lets users share multiple photos from their smartphone’s gallery as an album on the photo-sharing network.

Only advertisers are able to share multiple photos from their gallery currently which users can swipe through horizontally, but with the test, it looks like the feature may make its way to all 600 million Instagram users soon.

“Users can select up to 10 photos from their galley, slap on filters to each photo they choose, then upload the photos as an album to your timeline. From your followers’ perspective, they will see the album and can then slide through the various shots, liking photos as they go,” the report noted. While users can select photos and apply filters, they cannot yet upload the entire album to their Instagram timelines.

So for, only limited users can see the feature on Instagram v10.7.0 for Android, the latest version of the app that’s available from Google Play. The Facebook-owned company looks to be testing the feature with select Android users for now, as not everyone with the app can see it. It’s probably a server-side update that may be enabled in a future version, or, in switched on for other users soon. Some users report that they are seeing the feature in the beta version of the Android app – there’s no telling when iOS devices will get the new feature.

The future of home entertainment

The script for home entertainment is one that is continuously being written and rewritten. Predicting the future of home entertainment is impossible. But preparing for future possibilities is not.

An entertaining future

Entertainment today comes at consumers as rapidly as they want it—on demand and on the go. Over the last decade, the media industry has turned out massive amounts of content and users have widely embraced new technologies for consuming that content—from smartphones to streaming platforms. The result? A rich and dynamic new era for home entertainment.

Today’s abundance of quality content and the rich tools for accessing it belies the reality, however. A lot of uncertainty remains. New technologies can lose their luster as new tools emerge. Methods for connecting consumers to content can arise quickly—and become archaic just as quickly.

The script for home entertainment is one that will be continuously written and rewritten in coming years. Knowing exactly what the future holds is impossible. But preparing for future possibilities is not. Understanding the forces at play can help smart companies prepare for a dynamic entertainment future. Here’s a look at some of the key issues emerging.

Growth of content

It’s difficult to overstate the amount of entertainment content being produced today—and the amount of content in the pipeline. Widespread digitization has created a parade of content that is massive, diverse, and growing. And it’s being heartily consumed by audiences via the Internet and a wide variety of new devices. This proliferation of content raises important questions about trends that have yet to unfold—as consumers piece together highly personalized entertainment experiences from the wealth of options.

What will consumers gravitate toward? The power of the theatrical blockbuster—to drive entertainment sales and to drive the bulk of demand—begins to fade as consumers tap the rich variety of emerging content, in formats that range from a single 15-second mobile video to entire TV series designed to be binge-watched. The importance of the traditional ratings approach also begins to fade.

The large amount of high-quality content and the variety of content changes the equation for determining what content matters. Increasingly, variety—and personal content experiences cobbled together from that variety—matters. Given all the options, how do you package content? New possibilities include developing even shorter formats and crosslinking home entertainment with social and sensory platforms. Expect to see high-quality, professionally produced content in new formats—very highly tailored to the platform and packaged with new consumption models in mind. For example, look for things like 15-minute offerings (rather than traditional 22 minute programs) that a mobile audience can consume quickly—or that a viewer can easily consume in multiples.

Technology evolution presents new possibilities

As the amount and variety of content grows, so does the number of vehicles through which it is delivered. From screens on wrists to new ultrafast fiber providers at the curb, today’s audiences have more tools through which they can access entertainment—especially while on the go.

Emerging technologies are drastically altering the picture. For example, the pervasiveness of technologies for entertainment delivery has enabled greater “time shifting”—meaning viewers can consume entertainment when they want to, not according to a preset schedule. And the impact is very real—with 2015 marking the first year that consumers under 25 watched more content on their mobile devices than on their TVs. Such technology-driven changes will require industry to rethink advertising models and how to effectively introduce new programming. What technology or mix of technologies (e.g., promotional tools within a platform, apps, social media) do you use to effectively reach the most consumers—and the right consumers?

New technology developments also will require industry to remain on guard for the impact of regulatory decisions. What does a shift toward or away from net neutrality, for example, mean for any individual technology, for those who deliver content via that technology, and for those who consume it? New technology and the impact of new technology-related regulation ultimately will influence the partnerships that emerge to exploit evolving opportunities.

The power of the consumer relationship

In today’s evolving realm of entertainment, the consumer is king—and the relationship with the consumer has become increasingly critical. With a multitude of choices, consumers have become extremely powerful. If they choose to move toward a certain platform, that migration can have a significant economic impact on the players—and it can shift the power from the content owners to the distributor.

The power of the consumer and those who own the consumer relationship requires organizations to think strategically about building new relationships. How, in the context of “the powerful consumer,” can you modify your business model and align relationships with your business goals? For some industry players, exclusive content offerings will be one option for connecting more tightly to consumers. Other players may seek to enter new lines of business that put them closer to the consumer.

Wrapped up in the power of the consumer is the power of the consumer’s information. Who owns it, and how can they use it to target opportunities? As analytics technologies grow increasingly sophisticated, their importance to the industry should grow—offering content owners new tools to help identify their “best” customers.

Hedging bets

Businesses that have been paying attention to the unfolding dynamics of content, technology, and the consumer understand that multiple potential scenarios lie ahead. We’re in a rare time—a time in which traditional business models coexist with new and emerging business models. With that understanding, businesses are hedging their bets—investing in multiple relationships and activities that may lead to winning opportunities.

Some are developing exclusive relationships that will position them well for scenarios such as a weakening of net neutrality, or the entry of a new competitor. Others are seeing consumers’ preference for a subscription-based content model rather than a per-transaction model, and they are lining up relationships that will help them exploit opportunities that align with that preferred model. Many companies are still placing bets on advertising-supported models. And many content owners are developing direct-to-consumer channels rather than relying on a third party to distribute their content.

As the industry continues to ponder the home entertainment scenarios that might shake out, expect to see many alliances and many experiments. Not all these activities are necessarily indicators of “the direction” of the industry. Many are simple hedges against an uncertain future.

Let’s talk

Understanding where home entertainment is heading remains challenging to predict, making it difficult to determine the direction—or directions—your business should take. But an ability to read the signs and to put in place strategies for multiple possibilities offers a potential path to success. Want to know more about what the future of entertainment might hold and what it could mean for your business? We should talk.

Drone Could Carry a Person

When it comes to industrial copter-type drones, it’s easy to think that there are just two varieties: little ones that carry Amazon-type small packages, and full-sized unmanned helicopters. Griff Aviation, however, recently announced an aircraft that sits somewhere between the two. The Norwegian company’s Griff 300 weighs 75 kg (165 lb) on its own, and can reportedly lift a payload of up to 225 kg (496 lb).

The Griff 300 is an octocopter, meaning it has eight propellers each powered by a separate motor. Depending on how much it’s carrying, one charge of its battery pack is good for a claimed flight time of 30 to 45 minutes.

It’s manually flown from the ground using a radio remote control, although users can also opt for a custom helicopter-cabin-like mobile control station in which they fly it by first-person view.

Buyers can of course saddle it up with whatever cargo carriers, sensors or other gear they wish, although specific payload options are available as extras. These have been designed for users such as the armed forces, law enforcement, fire fighters, and search and rescue teams. There’s also a package aimed at wind turbine maintenance, along with one designed to facilitate straight-up cargo-carrying.

There’s currently no word on price, although an even burlier model is on the way – the Griff 800 will reportedly be able to carry a payload of up to 800 kg (1,764 lb). Models with even higher capacities are also planned.